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News Press Release

15 Jun 2001

Keil Software Earns BBBOnLine Privacy Seal

Plano, TX: Keil Software today announced that it has reached a milestone in its commitment to protect customer privacy online. After a rigorous review of Keil Software's online privacy policy and practices, BBBOnLine has granted Keil Software the BBBOnLine Privacy Seal.

"Businesses that qualify for the BBBOnLine Privacy Seal are demonstrating to their customers care and respect for the treatment of personal data," said Ken Hunter, president and CEO of the Council of Better Business Bureaus. "The BBBOnLine Privacy Program builds on eight decades of Better Business Bureau experience in fostering ethical business practices through voluntary self-regulation programs." The Council is the umbrella organization for the 129 BBBs in the United States and Puerto Rico, and the parent organization of BBBOnLine.

Companies applying for the BBBOnLine Privacy Seal undergo an extensive review to verify that they handle their online customers’ personal data according to the stringent requirements set by the program.  Websites qualifying for the seal must post a privacy policy that is easy to find, easy-to-read and easy to understand. The posted policy must include information on choice, access to data, transfer of information to third parties, data integrity, and security. Over 700 websites have been awarded the seal and several hundred companies are in the process. The program has received very favorable international recognition and has received applications from over 20 countries worldwide.

In addition, seal holders agree to participate in the programs dispute resolution system that provides a consumer-friendly dispute settlement process and offers specific consequences for non-compliance, such as seal withdrawal, publicity and referral to government enforcement agencies.

"Keil Software has shown the strongest dedication to protecting its online customers' privacy by participating in the BBBOnLine Privacy Program and posting the BBBOnLine Privacy Seal on their website. We commend them for helping to build consumer trust and confidence on the Internet," said Charlie Underhill, acting chief operating officer of BBBOnLine.

Keil Software displays the BBBOnLine Privacy Seal on their Web site, at www.keil.com.

Additional information about the BBBOnLine Privacy and Reliability Seal Programs can be found at www.bbbonline.org.

About Keil Software

Keil Software makes C compilers, macro assemblers, real-time kernels, debuggers, simulators, integrated environments, and evaluation boards for the 8051, 251, C16x/ST10, and ARM7 microcontroller families. Products available from Keil Software include embedded development tools, evaluation software, product updates, application notes, example code, and technical support. More information is available from www.keil.com.

About BBBOnLine

BBBOnLine, Inc. is a subsidiary of the Council of Better Business Bureaus, Inc. Original founding sponsors include America Online, Ameritech, AT&T Corp., Bank of America, Dun & Bradstreet, Eastman Kodak Company, GTE, Hewlett-Packard Company, IBM Corporation, Microsoft Corporation, The Procter & Gamble Company, Reed Elsevier Inc., Road Runner, Sony Electronics, US WEST Media Group, Visa U.S.A., and Xerox Corporation. Companies participating in the Privacy Program follow the basic principle of the program, "say what you do, do what you say and have it verified."

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