Press Release
15 Jun 2001
Keil Software Earns BBBOnLine Privacy Seal
Plano, TX: Keil Software today announced that it has
reached a milestone in its commitment to protect customer privacy
online. After a rigorous review of Keil Software's online privacy
policy and practices, BBBOnLine has granted Keil Software the
BBBOnLine Privacy Seal.
"Businesses that qualify for the BBBOnLine Privacy Seal are
demonstrating to their customers care and respect for the treatment
of personal data," said Ken Hunter, president and CEO of the
Council of Better Business Bureaus. "The BBBOnLine Privacy Program
builds on eight decades of Better Business Bureau experience in
fostering ethical business practices through voluntary
self-regulation programs." The Council is the umbrella organization
for the 129 BBBs in the United States and Puerto Rico, and the
parent organization of BBBOnLine.
Companies applying for the BBBOnLine Privacy Seal undergo an
extensive review to verify that they handle their online
customers’ personal data according to the stringent
requirements set by the program. Websites qualifying for the
seal must post a privacy policy that is easy to find, easy-to-read
and easy to understand. The posted policy must include information on
choice, access to data, transfer of information to third parties,
data integrity, and security. Over 700 websites have been awarded the
seal and several hundred companies are in the process. The program
has received very favorable international recognition and has
received applications from over 20 countries worldwide.
In addition, seal holders agree to participate in the programs
dispute resolution system that provides a consumer-friendly dispute
settlement process and offers specific consequences for
non-compliance, such as seal withdrawal, publicity and referral to
government enforcement agencies.
"Keil Software has shown the strongest dedication to protecting
its online customers' privacy by participating in the BBBOnLine
Privacy Program and posting the BBBOnLine Privacy Seal on their
website. We commend them for helping to build consumer trust and
confidence on the Internet," said Charlie Underhill, acting chief
operating officer of BBBOnLine.
Keil Software displays the BBBOnLine Privacy Seal on their Web
site, at www.keil.com.
Additional information about the BBBOnLine Privacy and Reliability
Seal Programs can be found at www.bbbonline.org.
About Keil Software
Keil Software makes C compilers, macro assemblers, real-time
kernels, debuggers, simulators, integrated environments, and
evaluation boards for the 8051, 251, C16x/ST10, and ARM7
microcontroller families. Products available from Keil Software
include embedded development tools, evaluation software, product
updates, application notes, example code, and technical support. More
information is available from www.keil.com.
About BBBOnLine
BBBOnLine, Inc. is a subsidiary of the Council of Better Business
Bureaus, Inc. Original founding sponsors include America Online,
Ameritech, AT&T Corp., Bank of America, Dun & Bradstreet,
Eastman Kodak Company, GTE, Hewlett-Packard Company, IBM Corporation,
Microsoft Corporation, The Procter & Gamble Company, Reed
Elsevier Inc., Road Runner, Sony Electronics, US WEST Media Group,
Visa U.S.A., and Xerox Corporation. Companies participating in the
Privacy Program follow the basic principle of the program, "say what
you do, do what you say and have it verified."