At ARM, we believe:
We should guarantee our products and services based on our
customers’ expectations. Our customers should always
feel that we take good care of them.
Each employee should personally benefit from working at ARM:
both financially and intellectually. We want a well informed,
above average staff that is eager to meet new challenges and
willing to exceed expectations.
Our customers are well-informed engineers. They carefully
weigh the advantages and disadvantages of each product available
and continually choose Keil. We embrace their
An informed customer is our finest resource. If there is
a slip in delivery schedule, the customer should be informed.
If there is a delay researching a problem, the customer should be
informed. If there is a new product release, the customer
should be informed.
We will continuously improve our personal skills, education,
and qualifications and build a stronger company that responds to
our customers' needs more expeditiously.
We should first listen to customers' needs. Our
attention to customer requests may yield a quicker solution, a new
product idea, or even a sale.
It is easier to perform a quality job the first time. A
job that must be re-worked wastes time and tarnishes the identity
we have with our customers.
We should project a professional image in every interaction
with a customer.
Each employee is entitled to a work environment that is safe,
that promotes meaningful work, that provides fair compensation, and
that encourages creativity, growth, and fun.