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OT: One for the USB experts...

Sorry, this is waaaaaaaaaaay off-topic, but I wondered if any of the USB experts might happen to know:

I was at the UK Embedded Systems Show the other day, and got a free USB stick from Farnell.
When plugged-in, this shows up as two drives:
1. A CD-ROM drive, which has an auto-play promotional movie on it;
2. A "normal" USB drive.

The trouble is, every time you plug it in, it tries to play the movie again!

:-(

Win-XP says the CD-ROM part is read-only, so won't let me delete the files or format it.

So, is there any way to get rid of this movie?
Or do I just junk the whole stick?